Levelling the playing field
Sport is a universal pursuit. But no matter how good you are, entry level or elite, you need the right resources, and a number of world-class athletes competing for developing nations had no kit to compete with. Kit Us Out works with key organisations within the UK to provide kit to thousands. They are here to level the playing field.
The new dynamic brand identity celebrates the fundamental importance of sports kit by drawing inspiration from playing fields and patterns from a variety of sports, delivering storytelling across several digital platforms.
The idea of levelling the playing field fully comes to life in motion, where lines and patterns become storytellers, as they weave through each scene seamlessly recreating key sports tracks before creating a playing field around the Kit Us Out identity to summarise.
Read the full case study here
Credits
Motion design by Adam Hingley